By Elisabeth Steib and Marc Zwiechowski, KURZ
Kurzgesagt is an animation studio and YouTube channel that specializes in explaining complex scientific topics in illustrated and animated videos. For the TRESCA project, we created a video about science communication and the challenges experts and science communicators face.
Initially, we wanted to talk about a completely different topic. But after working with the TRESCA team, who did some experiments on one of our videos to analyze which aspects influence their trustworthy impression, we realized that the overall subject of the TRESCA project should be our video topic instead:
Why do we need science communication in the first place? What can it and can it not do? And what is it we, as science communicators, struggle with when creating our content: how do we condense complex topics down to the perfect detail level – not too much so it is overwhelming, not so little that we are oversimplifying things? How do we deal with balancing the opinions of experts who do not agree on certain aspects?
The video we created gives some insight into the evolution of our research and our motivation to inspire people to get excited about science and wanting to dig deeper by themselves. See for yourself and check out the video below!